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flow show window digest July 12, 2003 Group 3 Cindy Branon Zach Evans genus Melissa Holder Kendall Joseph Brandon McLain Shane Morgan sough Case abstract 2 run Case Facts The run slew is one of four vizor implement manufacturers in the world. whirlpool has one-year gross gross revenue of between $4 and $6 dollars. whirlpool supplies Sears with Kenmore washers and dryers, which accounts for thirty-seven part (37%) of reels sales. Since gain of the joined conveys devisal grocery store had been even pop out out, flow looked to expand trading operations and sales in Europe.At that time, Europes market place for appliances was twenty-five percent (25%) larger than that of the United States and was growing by four percent (4%) a year. In 1989, gyrate acquired a majority interest (53%) in Philips, an appliance manufacturer in the Netherlands. In the new-fangled 1980s, the corporation as well acquired the Kitchen Aide Company. Whirlpool has a highly automated gr ind in Clyde, Ohio, that is the largest of its nature. It is approximately 1. 5 zillion square feet and employs 3,500 people.Whirlpools tuition engine room (IT) consists of domestic processing for manufacturing, sales, and engineering placed in Benton Harbor, Michigan. Parts information technology for the manufactured appliances is located in an atomic number 49 facility. International IT locations have their admit data centers. These data centers support local manufacturing, materials, and bloodline and are locally managed. Whirlpool excessively established an eight-node T1 network in a mesh topology to support these agreements.Problems and Opportunities Whirlpool wanted to maintain current growth rates, so it was necessary to consider expanding to markets extraneous the United States. Whirlpool overly looked to maturation the quality of its products, intermit provider relationships, return costs, and to increase sales. The company hoped to increase provider relatio ns through acquiring Whirlpool Case Analysis 3 character suppliers and encouraging these companies to lower costs and improve quality. The company likewise wanted to fall apart products for special needs customers such as the blind, elderly, dis equald, etc. sing computer-assisted development applications. Whirlpool also wanted to integrate ITs capabilities into operations such as research and development, the breeding and forecasting of sales, and the evaluation of its products. Whirlpool also had the problem of integrating the newly acquired Philips Corporation into its own business IT architecture. Whirlpool confront problems with the European culture, telecommunications inconsistency, and antithetic manufacturing standards foreign. Whirlpool imagine a world-wide information dust to establish competitive advantage to alter better sales predictions and improve supplier relations.Alternatives We take that Whirlpool has a partner off of utility(a)s. The set-back being developing and implementing a global IS systems. The company could foster European relations by having a aggroup from all countries involved in functional on a global solution. Consulta nts force aid the development of the system by incorporating current national and international telecommunication standards, business practices, and other issues of global magnitude. formerly a global system is in place, any acquired companies would be integrated into the living global network.This network would ideally be centered in the current US location with connections to from to individually one one country allowing real time access and local input. Another selection would be for Whirlpool to let each country continue to operate its own data centers. This allows for competition in each IS shop, and the data would Whirlpool Case Analysis 4 be different among each unique location. Combining data from different shops would pose a definite challenge to the company. However, Whirlpool wo uld not ha ve to throw away money to upgrade current systems.The company might have to spend money to upgrade telecommunication lines to make them congruous with US telecommunication standards. Recommendation We believe that Whirlpool should develop and implement a global IT system. Whirlpool should use IT rung from Europe as well as outside consultants to provide input into the specifics of the system. A global system would enable Whirlpool to serve customers in the United States and abroad better through improved sales forecasts and faster supply service for appliance Components (better supply and demand forecasts for each country).The first alternative would be the best alternative for Whirlpool. Actual Implementation Whirlpool is placid looking for a global solution. fit in to Dave Whitman, Whirlpool Chairman and CEO, the company has save achieved fifty to sixty percent of construction a global company. The first determination for Whirlpool to achieve a global company is to integrate the procurement process, and the n technology, and last, product development. Each acquisition is conservatively studied to ascertain how it can bring in Whirlpool as a whole.By feature these three attributes, Whirlpool can suffer more efficient and produce better products. At this time, Whirlpool has not been able to develop a global information system, although it hopes to some day. In 1999, Whirlpool had problems with an murder of software from SAP and E-Commerce. The company started the system even though there were problems Whirlpool Case Analysis 5 with it. Eventually, the problems were worked out with SAP, and the company continued to use it.Whirlpool also implemented web technology for customer research and ordering capabilities for retailers. Eventually, the company would give care to add the capability for repair facilities to stash away invoices for work completed to receive payment. one-half of sales from retailers were generated from the Internet in 2000. Whirlpool acquired manufacturing facilities in Mexico and in Poland in 2002. topical anesthetic Whirlpool companies are still fulfilling market niches in their own regions. The company also hopes in incorporate IT strategy into its overall business strategy in the future.