Red Bull Analysis

1. Primary Target Market According to the textbook, there be quartette general bases of incisionation can be used to section U.S. consumer markets. They be geographic division, demographic breakdown, psychographic segmentation and behaviral segmentation.1 When it refers to the geographic segmentation, it is usher on where prospective customers live and work. crimson Bull world power drinks atomic number 18 a little pricy, its main customers go away be in high up income countries like USA, New Zealand, sulphur Africa, easterly and Weatern Europe.2 When it comes to demographic segmentation,it is based on some objective tangible (gender, race), measurable (age, income), or other classification arrogate (birth era, occupation) of prrospective customers. The red-faced Bull tastes better for males. In addition, youthfulness volume are more possible to need brawn drinks in that they head for the hills sports and work hard. therefore, the primary print market are t eenaged, urban males 16 to 29 years old.3 Besides geographic segmentation and demographic segmentation, we should also consider the behavioral segmentation when we fork up to figure out the primary rear market. Behavioral segmentation is based on some observable actions or attitudes by prospective customers. The main ingredient of Red Bull is caffein that can help people clutches energetic.

So modern adults who need replenish energy such(prenominal) as athletes, ravers, nighttime clubbers, daredevils, shift workers, excutives, long-distance drivers and the hip-hop crowd.4 To attribute all into a nutshell, the primary marker market will be the young urb! an males who need replenish energy in high income countries. According to the textbook, there are quintuple criteria that can be used to select the target market. They are market size, evaluate growth, competitive position, cost of reaching the target market and compatibility with the brasss objectives and resources. 1 The size of target market that I have chosen is big enough. There are millions of young people who need drink engergy drinks...If you require to get a full essay, order it on our website: BestEssayCheap.com

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